Welcome to

Deep Launching, Inc.

Going where they are, to help those in need.

Make An Impact, Give Today
White rectangular banner with a thin black line along the bottom.

Our Impact

4015

Individuals Served

1282

Families Served

1703

Children Served

63,000

Pounds of free groceries

71,500

Pounds of essential household goods 

Our Story: Meeting Immediate Needs and Building Lasting Hope

Our story began in 2001 with a simple but powerful commitment: to go where people were and help those in need. Our founder and president, Masada Roberson, began serving individuals experiencing homelessness on the streets of Washington, D.C., by providing meals, clothing, toiletries, and encouragement. That early outreach grew to include life-skills workshops in homeless shelters and within transitional housing programs.


In 2012, our grassroots work formally became Deep Launching, Inc., a 501(c)(3) nonprofit organization whose mission is to provide immediate and sustainable relief to homeless and low-income children, families, women, men, and veterans. From the beginning, our work has been guided by compassion, dignity, and the belief that every person deserves access to food, essential resources, and opportunities to move toward greater stability.


As community needs grew, we expanded our services beyond street outreach. We developed hunger-relief initiatives, basic-needs distribution programs, Community Resource Day events, health-equity activities, and youth education programs. Through our Distribution Center Program and community partnerships, we have provided thousands of household necessities, personal-care products, clothing items, children’s supplies, and other essential goods at no cost to individuals and families experiencing hardship. Our Community Resource Days now reach vulnerable communities throughout Southern Maryland and Prince George’s County.


Food insecurity became an increasingly urgent focus of our mission in 2020. In response to the COVID-19 pandemic and the loss of jobs and income experienced by many hourly workers, we recognized an immediate need to help families and individuals facing food insecurity. We expanded our hunger-relief efforts and provided food and essential resources to community members experiencing hardship. This work eventually led to the establishment of an Emergency Food Pantry in 2023 within a classroom trailer at a Title I school in Waldorf, Maryland. Those served at this pantry receive 1 week worth of nutritious groceries, no matter the size of the family as well as diapers, hygiene products, and household necessities. Recognizing that the need extended beyond Charles County, we expanded our hunger-relief work by starting an emergency food pantry in Prince George’s County in 2024. This expansion strengthened our ability to serve families closer to where they live and continued our longstanding commitment to “going where they are.”


We continue to grow through school partnerships, community-based pantry services, child-focused food assistance, fresh-food access, homeless outreach, and the distribution of essential goods. Although our programs have expanded, our purpose remains unchanged: to respond when people are facing hunger, homelessness, financial hardship, or an unexpected crisis—and to serve every person with respect and compassion.

Mission

To provide immediate and sustainable relief to homeless and low-income children, families, men, women and veterans.

Values

Deep Launching is guided by love, dignity, service, innovation, and collaboration. These values shape how we provide immediate and sustainable relief to children, families, individuals, veterans, and people experiencing homelessness.

Love

We lead with love, compassion, and care for every person we serve.

Dignity

We believe every individual deserves to receive help with respect, choice, and honor.

Service

We are committed to meeting immediate needs.

Innovation

We create practical, people-centered solutions that make it easier to serve families, distribute goods, and expand access to support.

Collaboration

We believe lasting community impact happens when people, partners, and organizations work together.

Our Team

Smiling woman in a red blouse and silver necklace, standing indoors against a warm background
Frequently Asked Questions
    Masada Roberson

        President


        Masada Roberson is a visionary nonprofit leader, community advocate, and founder of Deep Launching, Inc., with nearly two decades of experience creating programs that provide immediate and sustainable relief to individuals and families in need. Her work has included feeding people experiencing homelessness on the streets of Washington, D.C., facilitating life skills workshops in shelters and transitional homes, organizing large-scale community events, expanding hunger relief programs, launching emergency food pantry services, and distributing thousands of basic necessities to homeless and low-income children, families, men, women, seniors, and veterans. Known for her innovation, compassion, and ability to mobilize volunteers and partners, Masada continues to develop creative programs that restore dignity, provide hope, and meet urgent community needs.


        In September 2024, Masada received the President’s Lifetime Achievement Award for community volunteerism from President Joe Biden, recognizing individuals who have contributed more than 4,000 hours of service for the public good. Her leadership reflects a lifelong commitment to serving vulnerable communities with excellence, faith, compassion, and action.


Smiling woman in a leopard-print top and pearl necklace posing indoors with warm light
Frequently Asked Questions
    Levonna Johnson

        Bilingual Project Coordinator


        Levonna Johnson has served as our Bilingual Project Coordinator since 2021. In this capacity, she acts as a vital liaison between the organization and Latino families, ensuring that their perspectives, needs, and strengths are meaningfully integrated into our programs and initiatives. Levonna exemplifies professionalism, empathy, and a steadfast commitment to community engagement. Her compassionate approach and dedication to supporting those in need have made her an invaluable contributor to Deep Launching’s mission of inclusivity and impact. 

Smiling person with short hair posing outdoors, hand on chin, with blurred pink flowers in the background
Frequently Asked Questions
    D'nai Walker

        Social Media Specialist


        D’Nai is a dedicated professional with a passion for helping individuals simplify their lives and achieve their goals. With years of experience in professional organizing, sales, and charitable work, D’Nai brings a thoughtful approach to every project, focusing on delivering solutions that make life easier and more efficient. 

Board of Directors

Every member of our board of directors is a thought leader who has made significant contributions to our society. Each one brings a unique set of skills and expertise to Deep Launching.

Smiling woman in a red blouse and silver necklace, standing indoors against a warm background
Frequently Asked Questions
    Judia L. Turner, President, Board of Directors

        Judia Turner serves as President of the Board of Directors for Deep Launching, Inc., bringing nearly two decades of leadership experience in facilities management, business operations, and strategic planning. Throughout her career, she has managed complex operations, overseen multimillion-dollar budgets, and led initiatives that strengthen organizational performance, fiscal stewardship, and operational excellence. She also serves as Assistant Pastor at Living Word Love Fellowship Ministries, where she combines her love of God with a passion for serving others through ministry and community outreach. Committed to advancing Deep Launching's mission, Judia supports initiatives that provide immediate relief while creating pathways to lasting stability for individuals and families. She holds a Master of Business Administration (MBA) and is dedicated to strengthening communities through servant leadership, collaboration, and compassionate service.

Smiling woman in a leopard-print top and pearl necklace posing indoors with warm light
Frequently Asked Questions
    Sabrina Hayden, Vice President, Board of Directors

        Dr. Sabrina Hayden is the President of First Impressions Enterprises.  She is a passionate advocate in the nonprofit sector, dedicated to driving social change and improving community outcomes. With her extensive background in education and special education, she has effectively translated her skills to address broader societal challenges through nonprofit initiatives.  Dr. Sabrina has spearheaded campaigns to increase public awareness and influence policy changes that support the rights and needs of marginalized groups. Her strategic vision and collaborative approach have been instrumental in building partnerships with local government entities and other organizations to amplify impact. Dr. Sabrina  has a EdD in Adult Education, a Master of Science in Postsecondary and Adult Education, and a Bachelor of Science in Psychology, demonstrating her commitment to lifelong learning and educational advancement. 

Change a Life Today

Your support helps Deep Launching provide nutritious food, essential household goods, and compassionate emergency relief to individuals and families facing hardship in our community with dignity.
Make an Impact, Give Today